They may look funny, but those 3D glasses are here to stay
Intel and DreamWorks have teamed up to bring us movies in 3D, and this Sunday, we are going to bear witness to the fruits of that labor with our 3D glasses. It is called InTru3D. This technology will be showcased during the Super Bowl on February 1st, with the first 3D commercial in Super Bowl history.
There will actually be two 3D commercials airing during the big game. One of the commercials will be a movie trailer for the DreamWorks animated movie Monsters vs. Aliens coming out in March. The other commercial will be an ad for PepsiCo.’s SoBe LifeWater. In order to view these commercials, Intel made available 125 million of their 3D glasses free of charge. You can find them at Target, Best Buy, and any of the more than 25,000 Pepsi/SoBe Life Water displays found at grocery, drug, and retail stores.
Another 3D event is taking place this weekend on Saturday, January 31st. Though not as high-profile as the Super Bowl, it is every bit as significant for the emergence of 3D technology. iZ3D, Inc., designer, developer, and pioneer of advanced stereoscopic 3D visualization systems, is going to put on demonstrations of their 22-inch switchable 3D/2D monitor display system at Fry’s Electronics ® and MicroCenter ® stores around the country. Consumers can easily find a listing of store locations and obtain information on iZ3D’s products and special offers at http://www.3Drulez.com.
The iZ3D display is the only true full resolution 3D display with a 170-degree 3D viewing angle. The only thing you need is a pair of iZ3D passive polarized glasses that virtually eliminates headaches, fatigue, or eye-strain common with other 3D displays. Three pairs of glasses are included with each monitor and additional pairs are available for $9.99. It is not widely known that the most popular games were created in 3D, though players couldn’t see the effect with a flat 2D monitor. Hundreds of off the shelf games are playable today in 3D with more games and movies arriving in 2009.
2009 began with a 3D feature-length film called My Bloody Valentine: 3D. Now the Super Bowl is showcasing 3D commercials, which can be viewed with special Intel 3D glasses. On the day after the Super Bowl, NBC’s hit comedy Chuck is going to air from 8-9pm ET in 3D. With the assistance of Intel’s technology, DreamWorks will produce all of its feature films in stereoscopic 3D, which can be viewed with these 3D glasses too. And iZ3D is bringing 3D technology to your computer monitor, literally changing the way you view games and movies. It looks like 2009 is the year 3D technology jumped into the mainstream media through our funny-looking 3D glasses.
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